Privacy Policy

PRIVACY POLICY — NoCo Cardiology

Last Updated: December 2025

NoCo Cardiology (“we,” “us,” “our,” or “the site”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, protect, and disclose information when you visit this website, submit a message, view educational materials, or interact with videos and content.

This website is an independent educational resource created by a practicing cardiologist. We do not provide medical advice, and we do not accept or store personal health information (PHI) subject to HIPAA.
If you submit medical details, results, symptoms, or diagnostic information, it may be deleted for your privacy and protection.

By using this website, you agree to the practices described below.

1. Purpose of This Website

NoCo Cardiology provides general educational content in cardiology, electrophysiology, structural heart disease, vascular medicine, and related topics. Content includes:

  • Written patient-friendly guides
  • Professional resources
  • Illustrations and diagrams
  • Videos and studio-produced content
  • Downloadable tools
  • Professional educational modules
  • Directories and general regional information

THIS SITE IS NOT A MEDICAL PRACTICE.
THIS SITE DOES NOT PROVIDE PERSONAL MEDICAL ADVICE.

No clinical charts, medical records, or identifiable patient data should ever be submitted to this website.

2. Information We Collect

We collect only the minimum information necessary to operate this educational website.

We may collect:

a. Information Provided Voluntarily

When you submit the contact form or communicate with us, we may collect:

  • Name (optional)
  • Email address
  • General questions or suggestions
  • Non-medical comments
  • Requests for topics or content
  • Professional inquiries

We do not require an account to use the website.

❌ We do NOT collect:

  • Medical records
  • Clinical test results
  • PHI (Protected Health Information)
  • Diagnostic information
  • Medications
  • Vital signs
  • Symptoms
  • Patient identifiers
  • Device serial numbers
  • Hospital account data
  • EMR-accessible data

Any submission containing PHI may be deleted automatically for safety.

b. Automated Information (Cookies & Analytics)

We use standard web technologies to improve performance and maintain site functionality, such as:

  • Cookies
  • Google Analytics (including GA4)
  • Aggregate traffic logging
  • Browser and device type
  • Pages visited
  • Interaction (clicks, scrolls)
  • IP address (anonymized where possible)
  • Time spent on content

This is used solely for traffic analytics, education planning, and site improvement.

We do NOT create individual user profiles and do NOT sell your data.

c. Embedded Content (Videos, Maps, etc.)

NoCo Cardiology includes content embedded from:

  • YouTube (videos)
  • Google Maps (regional pages)
  • Third-party medical resources

Embedded content behaves as if you visited the external site directly.
Each external service has its own privacy policy.

d. E-commerce (Future Use)

If you purchase items from:

  • NoCoCardiology.shop
  • NoCoCardiology.store

You may provide:

  • Billing name and address
  • Shipping information
  • Payment method (processed securely by the vendor platform)

We do NOT store full payment information (credit card numbers, CVV, etc.).
Transactions are handled by secure third-party processors (e.g., Shopify, Stripe, PayPal, WooCommerce processors).

3. How We Use Your Information

Information collected is used for:

  • Responding to general inquiries
  • Improving educational content
  • Developing new patient and professional guides
  • Enhancing video quality and topics
  • Website optimization and analytics
  • Professional collaboration requests
  • Identifying frequently asked topics
  • Safety/security monitoring
  • Customer support for store purchases (if applicable)

We do NOT use your information to:

  • Provide medical advice
  • Diagnose any condition
  • Create a physician-patient relationship
  • Share or sell to advertisers
  • Market unrelated services
  • Profile individuals
  • Determine health status

4. How We Store & Protect Your Information

We take privacy and data security seriously.

✔ Your data is stored using secure methods via:

  • HTTPS encryption
  • WordPress secured backend
  • Encrypted contact form transmission
  • Limited admin access
  • Regular updates and security patches
  • Server-level firewalls
  • Anti-malware monitoring

✔ Emails submitted via the contact page may be stored securely in:

  • WordPress Dashboard
  • Secure email inbox
  • Or deleted if containing PHI

❌ We do NOT:

  • Store medical charts
  • Store PHI in databases
  • Store credit card details
  • Create health profiles

If you accidentally submit PHI, we may delete the message for your safety.

5. Children’s Privacy

This website is not intended for children under the age of 13.
We do not knowingly collect information from children.
If a guardian believes information was submitted, please contact us for deletion.

6. Sharing Your Information

We may share limited data only when necessary for site operations:

✔ With third-party processors (only operational):

  • Website hosting services
  • Email providers
  • Spam/anti-bot detectors
  • Analytics tools
  • E-commerce platforms (for store purchases only)

❌ We do NOT share information with:

  • Advertisers
  • Marketers
  • Insurance or healthcare companies
  • Data brokers
  • Credit agencies
  • Hospitals or clinics
  • Employers

We will NEVER sell your information.

7. Provider Directory & Regional Listings

If future directories list physicians, APPs, or institutions:

  • Information will be publicly available data (not private)
  • Providers may request corrections or removal
  • This does not constitute endorsement or ranking

No personal or confidential provider information is collected.

8. Educational Videos & Studio Content

Videos produced in the NoCo Cardiology studio:

  • Do not contain patient identifiers
  • Do not feature clinical encounters
  • Do not include PHI
  • May use simulated, de-identified, or illustrative scenarios
  • Are intended solely for education

Your video viewing history is not stored outside of generalized analytics.

9. Cookies and Tracking Technologies

We use cookies for:

  • Basic site functionality
  • Analytics
  • Performance monitoring
  • Remembering preferences

Users may disable cookies in their browser settings.
Site performance may be affected.

10. International Users (GDPR Notice)

If you are accessing this site from the EU or other regions with data laws:

  • We do not use personal data to profile or target
  • We minimize data collection
  • You may request deletion of contact submissions
  • We retain data only as long as necessary for operational purposes
  • We do not transfer sensitive data internationally

11. Your Rights & Choices

You may request:

  • Correction of information
  • Deletion of contact submissions
  • Information about data collected about you
  • Opt-out of analytics cookies
  • Removal from future email responses

Requests must not include PHI.

12. Security Limitations

While we use modern protections, no website, server, or digital platform can guarantee 100% security of information.
Users transmit data at their own risk.

13. Changes to This Privacy Policy

We may update this Privacy Policy as the site expands.
Changes will appear on this page with an updated effective date.
Continued site use indicates acceptance of updated terms.

14. Contact Information

For privacy-related questions or concerns, please use the Contact Page on this website.
Do not include medical records or any personal health information in messages.